The summer staff of the Sackville Farmers Market set out to create a socioeconomic portrait of the market, using methodologies generated by the Farmers Markets of Nova Scotia. This half-hour podcast describes the methodology, findings, and some of the preliminary analysis coming from that study.

A few quick facts about the Market, from the study:
-75% of market customers come to the market on foot or by bicycle from less than 2 kilometres away
-on average, in the month of July, the study estimates that the total dollar amount spent at the market may be as high as $19,000
-market customers overwhelmingly prefer local food to certified organic food
-in the summer, market customers spend as much as $15,000 per week at downtown businesses during the Farmers Market